stealth marketing
noun[U]
businessspecializeduk/ˌstelθ ˈmɑː.kɪ.tɪŋ/us/ˌstelθ ˈmɑːr.kɪ.t̬ɪŋ/marketing(=encouragingpeopletobuyaproductorservice)in such a way thatpeopleare notawarethat you aretryingtopersuadethem tobuyit:
隐性营销Brands have been usingstealthmarketingforquitesometime.品牌使用隐性营销已经有相当长的一段时间了。
Productplacementinfilmsis aformofstealthmarketing.电影中的产品植入是隐性营销的一种形式。
- Stealthmarketingis not just an Americanphenomenon.
- The company'sexperiencetaughtbrandseither toshunstealthmarketing, or not to own up to it.
- Stealthmarketingoffersnewadvertisingopportunitieswithoutaddingto theinterruptionsbycommercials.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- customer relationship management
- detoxify
- dogfooding
- flyer
- non-brand
- o.n.o.
- obo
- off-brand
- on-brand
- superhype
- teaser
- telemarketing
- tie(something)in
- tout