target audience
noun[C,usually singular]
MARKETINGukustheparticulargroupofpeopleto which anadvertisement, aproduct, awebsiteor atelevisionorradioprogrammeisdirected:
The newcampaignaimstoreachatargetaudienceofconsumers45yearsoldandyounger.
the target audience for sthPre-schoolchildrenare thetargetaudiencefor the show.