test market
noun[C]
MARKETINGukusaparticularareaorgroupofpeoplechosenfor alimitedintroductionof a newproductorservice, newadvertisingcampaign, etc. totesthowpeoplewillreactwhen itbecomesavailablein moreplaces:
70% ofconsumersin the twotestmarketsgave highsatisfactionmarksto theproducts.
theprocessofintroducinga newproductorservice, newadvertisingcampaign, etc. to alimitedgroupofpeopleorareatotesthowpeoplewillreactwhen itbecomesavailablein moreplaces:
Thecompanyhascontinueditsgrowthrecordwith asuccessfultestmarketin theUSA.
test-market
verb[T]
They havesentoffinformationpacksto test-marketinterest.
test-marketing
noun[U]
We haveconductedsuccessfultest-marketing for the newproduct.