adoption curve
noun[C]
GRAPHS & CHARTS,MARKETINGukusadrawingin theshapeof acurvedlinethatshowshowquicklyorslowlydifferenttypesofpeoplebuya newproduct, use a newtechnology, etc.
Examplesofadoption curve
adoption curve
Within theadoptioncurveat some point the innovation reaches critical mass.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The adoption curves of innovative and me-too drugs in general practice differ, but interestingly, drugs that are not considered to be innovative may still reach high diffusion curves (20).
From theCambridge English Corpus
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