buying power
noun[U]
ECONOMICS,FINANCEukustheabilityof aperson,group, orcompanytobuythings, or theamountofmoneythey haveavailabletospend:
Anyrivalisunlikelytotouchthebuyingpowerof such alargecorporation.
theamountofgoodsorservicesthatmoneycanbuy:
Increasingyourcontributionsby 5% ayearwilldoublethebuyingpowerofyourpension.
Thebuyingpowerof the Britishpoundhasrarelybeenstronger.