brand management
noun[U]
ukusMARKETING,COMMERCE
theprocessofcontrollingthe way in which acompanymarketsaproductorbrandso thatpeoplecontinuetobuyit orbuymore of it:
Thecompany-recognizedas aleaderinbrandmanagement- islookingat using thewebtoenhancebrandawareness.
brandmanagementstrategy/decisions
See also
category management