brand protection
noun[U]
ukusLAW,MARKETING
theactofpreventingsomeone fromillegallymaking andsellingaproductusing abrandnameownedby anothercompany:
We are afirmofsolicitorslookingtoappointa Trademark Agent toworkinbrandprotection.
Manycompanies,includingsomebigbrandowners, don't have abrandprotectionstrategyinplace.