brand value
noun
ukus[U]MARKETING,FINANCE
thefinancialvalueof havingcustomerswho willpaymore for aparticularbrand:
A company'sbrandvaluedependsonitsreputation.
[U]MARKETING,FINANCE
thevalueof aparticularbrandfor thecompanythat makes it
See also
brand equity
[C]MARKETING
a goodqualitythat acompanywantsconsumerstoconnectwith abrand:
Thisfitswell withourbrandvaluesof beingcreative,inventive,innovative, andchallenging.
Commitment toenvironmentalworkincountrieswhere webuyourteais acorebrandvalue.