channel conflict
noun[CorU]
ukusCOMMERCE,E-COMMERCE,MARKETING
asituationin which there aredifficultiesbecause acompanydoes notsellthrough theusualdistributionchannels, forexamplebysellingdirecttocustomerson theinternet:
We need to beabletoselldirectwithoutcausingchannelconflictandupsettingourexistingchannels.