consumer marketing
noun[U]
MARKETINGukustheactivityoftryingtosellgoodsorservicestopeoplefortheirown use,ratherthan to othercompanies:
Thelaunchof thelotterywas one of thebiggestconsumermarketingcampaignsinBritain.
Compare
industrial marketing
Examplesofconsumer marketing
consumer marketing
Today, the company works in crisis management, health care, technology, corporate affairs,consumermarketing, and more.
From
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This example is from Wikipedia and may be reused under a CC BY-SA license.His expertise and teaching focus is on new product marketing,consumermarketing, and marketing research methods.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
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This example is from Wikipedia and may be reused under a CC BY-SA license.She has written on the economic ascent of women, including how it will transform financial services, healthcare, andconsumermarketing.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
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This example is from Wikipedia and may be reused under a CC BY-SA license.It specializes in crisis and issues management,consumermarketing, health care, and multicultural communications.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
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This example is from Wikipedia and may be reused under a CC BY-SA license.The following statistics have caused the reapportionment of marketing investment fromconsumermarketingto shopper marketing.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
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This example is from Wikipedia and may be reused under a CC BY-SA license.Modernconsumermarketingoriginated in the 1960s and 1970s as companies found it more profitable to sell relatively low-value products to masses of customers.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Whileconsumermarketingis aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.They could be used to gather information from industry about what research is needed, particularly in marketing and, above all, in industrial marketing as opposed toconsumermarketing.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
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