cost per action
noun[UorC]
ukus(abbreviationCPA)E-COMMERCE,MARKETING
theamountofmoneythat ischargedto acompany, etc. thatadvertiseson awebsiteeachtimesomeonebuysaproduct,fillsout aform, etc. afterclickingon theadvertisementon thewebsite:
Typicalcostperactionarrangementsincludetheadvertiserpayingperlead,persale, or when aformiscompletelyfilledout.