customer relationship management
noun[U]
businessspecializeduk/ˌkʌs.tə.mə rɪˈleɪ.ʃən.ʃɪp ˌmæn.ɪdʒ.mənt/us/ˌkʌs.tə.mɚ rɪˈleɪ.ʃən.ʃɪp ˌmæn.ədʒ.mənt/(abbreviationCRM)waysthat acompanycanencouragecustomersto like it andbuyfrom it, forexampleby usingsoftwaretolookatinformationit has aboutitscustomersand by usingsocialmedia:
客户关系管理Customerrelationshipmanagement, or CRM, has been ahottopicsince the early 1990s, when database-drivensystemsbegantohelpcompaniesgatherbetterdataontheircustomers.自1990年代初以来,客户关系管理,简称 CRM,一直是一个热门话题,以数据库驱动的系统开始帮助企业更好地收集客户数据。
Banksspendheavilyoncustomerrelationshipmanagement(CRM)systemstopredictcustomerdefections.银行在客户关系管理(CRM)系统上投资巨大以预测客户流失情况。
- Technologicalsolutionsin theareaofcustomerrelationshipmanagementhave made itpossiblefor morefirmstoassesstheeffectsoftheirmarketingactivities.
- Corebusinessprocesseslikesupplychainmanagementandcustomerrelationshipmanagementarehandledbystandardsoftwarepackages.
- HefoundedSiebel Systems, whichspecializedincustomerrelationshipmanagementsoftware.
- Theyprovidelow-costfinanceandaccounting,procurementandcustomerrelationshipmanagementservicesforclients.
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- cross-selling
- detoxify
- dogfooding
- flyer
- freesheet
- o.n.o.
- obo
- off-brand
- on-brand
- overexpose
- superhype
- teaser
- telemarketing
- tie(something)in
- tout
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Computer concepts