deep discounter
noun[C]
ukusFINANCE
apersonorcompanythatbuysandsellsshares,currency, and otherinvestmentproductsat a muchreducedprice:
Generallyspeaking,deepdiscounters aresimplythefirmsthatchargethelowestcommissions.
COMMERCE
astorethatsellsgoodsatpricesthat are verylowcomparedto those in otherstores:
Germandeepdiscounters such as Aldi and Lidl have made asignificantimpacton the British HighStreet.