national brand
noun[C]
COMMERCEukusaproductwith aparticularbrandnamethat isavailableall over thecountry,ratherthan just in onearea:
Unlikenationalbrands, which mustincludethecostofadvertisingandpromotionintheirprices,storebrandscanvirtuallyeliminatemarketingcostandkeeppriceslow.
Compare
own-brand
name-brand
store-brand