neuromarketing
noun[U]
MARKETINGuk/ˈnjʊərəʊˌmɑːkɪtɪŋ/us/ˈnʊərəʊˌmɑrkɪtɪŋ/thestudyof how people'sbrainsreacttoadvertising:
In theemergingfieldof neuromarketing, researchersstudythehumanbrain's decision-makingprocesses.
Examplesofneuromarketing
neuromarketing
Advocates nonetheless argue that society benefits fromneuromarketinginnovations.
From
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Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Neuromarketingstudies show that 75% of emotions are triggered by smell.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Neuroeconomics is more of an academic field whileneuromarketingand consumer neuroscience are more of an applied science.
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This example is from Wikipedia and may be reused under a CC BY-SA license.The main research areas include decision neuroscience, neuroeconomics,neuromarketing, neuro-industrial engineering, neuro-information system, etc.
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This example is from Wikipedia and may be reused under a CC BY-SA license.Neuromarketingresearch raised interest for both academic and business side.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Consumer neuroscience is similar to neuroeconomics andneuromarketing, but subtle, yet distinct differences exist between them.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Major corporations and research firms are jumping on theneuromarketingbandwagon, because they are desperate for any novel technique to help them break through all the marketing clutter.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.While neuroeconomics has more academic aims, since it studies the basic mechanisms of decision-making,neuromarketingis an applied field which uses neuroimaging tools for market investigations.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.