quota sample
noun[C]
MARKETINGukusasmallnumberofpeoplethataccuratelyrepresentalargergroupinage,sex,race, etc. and are used tofindoutinformationabout thelargergroup:
Thesurveywasconductedby MORI among aquotasampleof 2,027respondentsagedover 18.
Examplesofquota sample
quota sample
Random sampling chooses a number of subjects from each subset with, unlike aquotasample, each potential subject having a known probability of being selected.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.It was decided to analyse variations in agreement with the age-stereotyping statements by six pre-determined socio-demographic attributes using a structured,quotasample.
From theCambridge English Corpus
Aquotasampleof 32-35 households was assigned to each of the six villages.
From theCambridge English Corpus
This was aquotasamplein which a consecutive series of women meeting the sampling criteria were approached for an interview.
From theCambridge English Corpus
The finalquotasampleof 154 was slightly larger than the sum of these targets because a higher than expected proportion of pre-designated respondents kept their appointments to be interviewed.
From theCambridge English Corpus
I should like to know where they were interviewed in theirquotasampleand what questions they were asked.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
In quota sampling the selection of the sample is non-random.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Subjects were selected by neighbourhood canvassing of elderly residents age 60 and over through a quota sampling procedure.
From theCambridge English Corpus
Patients were randomly sampled from general practice lists, followed by quota sampling from the general public to achieve an age/gender balance between groups.
From theCambridge English Corpus
Quota samples within the residential settings were used.
From theCambridge English Corpus
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
- sampling rate
- sampling-rate
- sampling technique
- sampling unit
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