below the fold
adverb
ukusMARKETING,COMMUNICATIONS
ifinformationis below thefoldin anewspaper, it is below themiddleof thepagewhere you cannotseeit when thenewspaperisfolded:
Thenewspapersclearlythoughtthat thestorywouldn'tsellcopiesandplacedit below thefold.
INTERNET
ifinformationis below thefoldon the firstpageof awebsite, you mustscrolldown to themiddleorbottomof thescreentoseeit:
What is above thefoldon awebpageshould be whatever ittakestomotivatepeopletoscrollbelow thefold.
Compare
above the fold