rating point
noun[C,usually singular]
ukusCOMMUNICATIONS,MARKETING
thenumberofpeoplewhowatchorlistento atelevisionorradioprogramme,expressedas apercentageof thetotalpossibleaudience:
Oneratingpointequals1% of the nation's 95.4 millionhouseholdswithtelevisions.
See also
gross rating point