retail investor
noun[C]
FINANCE,STOCK MARKETukusamemberof thepublicwho makesinvestments, not alargeorganizationorbusinessthat makesinvestments:
The Bank iswooingretailinvestors; it has justpublishedabookleton thevirtuesofgilts.
Sharesdroppedasinstitutionalandretailinvestorscontinuedto take ashort-termview.