flighting
noun[U]
MARKETINGuk/ˈflaɪtɪŋ/usthepracticeofadvertisingaproductfor aperiodoftime,stoppingtheadvertising, and thenadvertisingit again for anotherperiod:
Ad flighting isgenerallydone whenadvertisingbudgetsarelimited.
See also
pulsing
Examplesofflighting
flighting
It is noteworthy that no males accompanied it, and that therefore presumably the females had been fertilised beforeflighting.
From theCambridge English Corpus
Theflightingof a duck pond at night is an old tradition.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under theOpen Parliament Licence v3.0
It is only after solids accumulate in the gap that the downstreamflightingcatches material.
From
This example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.The helicalflightingrotates inside a long metal tube, moving the grain upwards.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.Advertisers will often employ less costly media such as radio or newspaper during a televisionflightinghiatus.
FromThis example is from Wikipedia and may be reused under a CC BY-SA license.
Wikipedia
This example is from Wikipedia and may be reused under a CC BY-SA license.These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.