forecasting
noun[U]
uk/ˈfɔːkɑːstɪŋ/us/ˈfɔrkæstɪŋ/thejoboractivityofjudgingwhat islikelytohappenin thefuture,basedon theinformationyou have now:
economic/market/sales forecastingThereportlooksat theroleofsalesandmarketforecasting in theoperationof thebusiness.