concurrent engineering
noun[U]
ukus(alsosimultaneous engineering)PRODUCTION
amethodused in thedevelopmentof a newproductin which the differentdepartmentsthat areinvolvedin thedesign,manufacturing, andsellingof theproductworktogether from thebeginningof theproject:
Concurrentengineeringallowedthedesignteamtoworkcloselywith thesalesteamandthussignificantlyimprovethemarketabilityof theproduct.