information processing model
noun[C]
ukusMARKETING
theidea, often used inconnectionwithmarketing, that thehumanbraintakesininformation,storesit, andlatermakesdecisionsbasedon it:
Theinformationprocessingmodelisusefulforadvertisingmessages, in that itacknowledgesthe need for theconsumertoretainthemessageintheirmemory.