churn rate
noun[C]
ukusCOMMERCE,MARKETING
thepercentageofcustomerswhostopbuyingtheproductsorservicesof aparticularcompany,calculatedfor aparticularperiodoftime:
Itschurnrateis 17% against anindustryaverageof 25%.
HR
thepercentageofpeoplewholeavetheirjob,calculatedfor aparticularperiodoftime:
Thefirmreportsastaffchurnrateof just 4% against asectoraverageof around 25%.