late majority
noun[S]
ukusMARKETING
thelargegroupofconsumerswhobuyor use newproductsonly afterothershavetriedthem first:
The latemajoritytendsto bepoorer,ignoresadvertising, andlistenscloselytorecommendationsfromfriends.
HR
thelargegroupofworkersin anorganizationwhostartto use newmethods,systems, etc. only afterothershave already done so:
Culturalchangecanhappenif theheadsofpersonnelandrecruitmentcanconvincethe latemajoritytoadoptthe newrules.
Compare
early adopter
early majority
laggard