price leader
noun[C]
MARKETING,COMMERCEukusacompanythat is the first todecideon apricefor aparticularproductorservice, which is thencopiedby othercompaniessellingsimilarproductsorservices:
Apriceleaderwillemergeand set thegeneralindustrypricefor aproduct.
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price taker
aproductthat ispricedlowerthanusualtoattractcustomersto astoreorwebsite:
Priceleadersare oftensoldbelow thecostprice.