market test
noun[C]
MARKETINGukusatesttoseeif aproductorserviceisboughtorlikedby asmallgroupofcustomersin asmallarea. If themarkettestsucceeds, theproductcan be madeavailableto morecustomersor if not, it can bechangedandtestedagain:
Amarkettestofnewpackagingwillbeginthismonth.
market test
verb[T]
(alsomarket-test)ukusMARKETING
to do amarketteston aproduct:
All four market-testeddesignsfailedtoattractattentionfromconsumers.
market testing
noun[U]
Markettestingof new bioengineeredcropsis akeypartofourstrategy.