ECR
noun[SorU]
COMMERCEukusabbreviationforefficientconsumerresponse:systems,especiallyin thefoodindustry, forproducingexactlywhatcustomerswantand making thegoodsavailablein thequickestandcheapestways:
Theaimof ECR is toprovideconsumerswith thebestpossiblevalue,serviceandvarietyofproductsbyimprovingthesupplychain.