reference group
noun[C]
ukusMARKETING
agroupofpeoplethatinfluencesthedecisionsandopinionsof apersonorgroup:
Whether apersonfeltrichorpoorcomparedtotheirreferencegroupwas also a way ofpredictingspendingbehaviour.
agroupthatadvisesacompanyor anorganizationon aparticularsubject:
aconsumerreferencegroup
The Governmentintendedtoformanindustryreferencegrouptoprovideexpertadvice.
agroupto which apersonor anothergroupiscomparedwhen you arestudyingtheeffectsof something:
Theystudiedthedifferencebetween the industry'sgrowthin thecountryas awhole, and the same industry'sgrowthin theappropriatereferencegroup.
Children ofhouseholdsclassifiedas having high orintermediateincomewereused as thereferencegroup.