positive action
noun[U]
HR,LAWUKukus(UKalsopositive discrimination);(USaffirmative action)actionto makeeducation,employment, etc.availabletomembersofgroupswho havetraditionallybeentreatedunfairly, forexamplebecause oftheirraceorsex:
It isourduty, asmembersof apartydevotedtoequalopportunities, toworktogether forpositiveaction.
Men under 40 aretwiceaslikelytofavourpositivediscriminationfor women as thoseagedover 40.
Affirmativeactionwasintroducedin thewakeof thecivilrightsmovementtooffsetdiscriminationineducationandemployment.
Compare
reverse discrimination